Director Rodrigo Garcia Saiz of Central Films North teams up with DDB Argentina to deliver a moving, heartfelt story of a loving canine that follows his best friend and sole companion to the end in this organ donation PSA titled “The Man and the Dog” for FATH (Fundación Argentina de Transplante Hepático).
We see the deep bond between a dog and his elderly owner as they go about their daily routine. When the man suddenly is stricken ill, he is put into an ambulance which the loyal pooch chases all the way to the hospital. Sitting outside the emergency room doors, the dog awaits the return of his lifelong companion for a seemingly interminable time. The man never comes back but the dog is innately drawn to a woman being wheeled out of the hospital as it becomes apparent that she now possesses the life-giving essence of his now departed best friend.
Credits
Client FATH (Fundación Argentina de Transplante Hepático) Agency DDB Argentina Hernán Juaregui, creative VP; Beto Cocito, executive creative director; Diane Jackson, executive producer; Pablo Banchieri, creative manager. Production Central Films North Rodrigo Garcia Saiz, director; John Barreiro, exec producer; Leandro Custo, conceptualizer. Production Services/C0-Producer Rebolucion Argentina Patricio Alvarez Casado, exec producer. Editorial The Whitehouse Chicago Matthew Wood, editor; Caleb Helper, assistant editor; Kristin Branstetter, post exec producer; Caitlin Morris, post producer. Post The Mill Luke Morrison, colorist; Randy McEntee, lead 2D artist; Michael Sarabia, Jonathan Freeman, 2D artists; Samantha Letzler, post producer; Nicholas Papaleo, audio engineer. Music “Stuff We Did” by Michael Giacchino.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
