Director Rodrigo Garcia Saiz of Central Films North teams up with DDB Argentina to deliver a moving, heartfelt story of a loving canine that follows his best friend and sole companion to the end in this organ donation PSA titled “The Man and the Dog” for FATH (Fundación Argentina de Transplante Hepático).
We see the deep bond between a dog and his elderly owner as they go about their daily routine. When the man suddenly is stricken ill, he is put into an ambulance which the loyal pooch chases all the way to the hospital. Sitting outside the emergency room doors, the dog awaits the return of his lifelong companion for a seemingly interminable time. The man never comes back but the dog is innately drawn to a woman being wheeled out of the hospital as it becomes apparent that she now possesses the life-giving essence of his now departed best friend.
Credits
Client FATH (Fundación Argentina de Transplante Hepático) Agency DDB Argentina Hernán Juaregui, creative VP; Beto Cocito, executive creative director; Diane Jackson, executive producer; Pablo Banchieri, creative manager. Production Central Films North Rodrigo Garcia Saiz, director; John Barreiro, exec producer; Leandro Custo, conceptualizer. Production Services/C0-Producer Rebolucion Argentina Patricio Alvarez Casado, exec producer. Editorial The Whitehouse Chicago Matthew Wood, editor; Caleb Helper, assistant editor; Kristin Branstetter, post exec producer; Caitlin Morris, post producer. Post The Mill Luke Morrison, colorist; Randy McEntee, lead 2D artist; Michael Sarabia, Jonathan Freeman, 2D artists; Samantha Letzler, post producer; Nicholas Papaleo, audio engineer. Music “Stuff We Did” by Michael Giacchino.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
