Director Rodrigo Garcia Saiz of Central Films North teams up with DDB Argentina to deliver a moving, heartfelt story of a loving canine that follows his best friend and sole companion to the end in this organ donation PSA titled “The Man and the Dog” for FATH (Fundación Argentina de Transplante Hepático).
We see the deep bond between a dog and his elderly owner as they go about their daily routine. When the man suddenly is stricken ill, he is put into an ambulance which the loyal pooch chases all the way to the hospital. Sitting outside the emergency room doors, the dog awaits the return of his lifelong companion for a seemingly interminable time. The man never comes back but the dog is innately drawn to a woman being wheeled out of the hospital as it becomes apparent that she now possesses the life-giving essence of his now departed best friend.
Credits
Client FATH (Fundación Argentina de Transplante Hepático) Agency DDB Argentina Hernán Juaregui, creative VP; Beto Cocito, executive creative director; Diane Jackson, executive producer; Pablo Banchieri, creative manager. Production Central Films North Rodrigo Garcia Saiz, director; John Barreiro, exec producer; Leandro Custo, conceptualizer. Production Services/C0-Producer Rebolucion Argentina Patricio Alvarez Casado, exec producer. Editorial The Whitehouse Chicago Matthew Wood, editor; Caleb Helper, assistant editor; Kristin Branstetter, post exec producer; Caitlin Morris, post producer. Post The Mill Luke Morrison, colorist; Randy McEntee, lead 2D artist; Michael Sarabia, Jonathan Freeman, 2D artists; Samantha Letzler, post producer; Nicholas Papaleo, audio engineer. Music “Stuff We Did” by Michael Giacchino.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
