Make every conversation a conversation about you. That’s the mantra of a seven-part campaign, including this viral episode, designed to promote the AICP Show and encourage creatives to enter their work into the competition. We are instructed step by step on how to turn a conversation about dieting into one about the Museum of Modern Art and how one’s work is on display there as a past AICP Show honoree. Indeed tooting one’s own horn has become an art form.
Credits
Agency: VCU Brandcenter, Richmond Rick Boyko, managing director; Tim Gordon, copywriter; Karen Land, art director; Daniel Riddick, creative brand manager; Neeti Newaskar, communications strategist. Production Company: Imaginary Forces, bicoastal Grant Lau, Wilson Wu, co-directors; Maribeth Phillips, managing director/executive producer; Ben Apley, head of production; Jamey Kitchens, producer. Editorial: Imaginary Forces, bicoastal Pete Sestina, editor Sound Design: Machine Head Stephen Dewey, sound designer. Audio: Color Kevin Halpin, audio engineer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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