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    The Best Work You May Never See: Expedia Canada’s “Snowman”

    By SHOOTUpdated:No Comments7282 Views
    A woman struggles just to get out of her car which is wedged in by snow on a driveway in front of a home. She slowly makes her way towards the house where a smiling snowman greets her. She takes her briefcase, rears back and swings it at the snowman, knocking off its head.
    A voiceover intervenes, “We all have a winter breaking point,” meaning it’s time for a special winter getaway that can be booked via Expedia.
    Pete Henderson (who’s repped in the U.S. by Mechaniks) directed via production company Steam, Toronto and Vancouver, for agency Grip Limited, Toronto.
     
    Credits

    Client Expedia Canada Agency Grip Limited, Toronto. Ben Weinberg, Pat Andrews, creatives; Tricia Lapidario, producer. Production Steam Pete Henderson, director (handled in the U.S. by production company Mechaniks); Krista Marshall, exec producer; Marilyn Kastelic, producer; Sean Valentini, DP. Editorial Posterboy, Toronto  Mark Paiva, Stephen Sora, editors.

    Screenwork Type:Best Work
    Video Tags:Expedia



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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