Gun safety organization Evolve launched a month-long initiative this week to establish National Gun Safety Day as an officially recognized day. Towards that end, Evolve has released a comedy-driven PSA, “Man in America,” starring actor Josh Lucas and directed by Simon Cole of B-Reel Films for agency Erwin Penland.
Consistent with Cole’s creative knack for capturing serious subject matter in a light-hearted, photogenic manner, “Man in America” follows Lucas through a small town dripping with American pride. He declares “America is great because it’s full of freedom, but it’s also full of gun accidents.”
As he meanders down the streets of the town dodging free-flying bullets, he brings attention to the “It’ll never happen to me” mentality while explaining the importance of gun safety in a non-accusatory way. He concludes by explaining “Clear It. Check It. Lock It” – Evolve’s overall campaign title and rally cry that encourages people to become stronger proponents of gun safety.
Client Evolve Together Agency Erwin Penland Patrick Driscoll, producer; Bee Reynolds, creative director/copywriter; Louis Hess, sr. designer; John Cornette, executive creative director; Con Williamson, chief creative officer. Production B-Reel Films Simon Cole, director; Michael McQuhae, exec producer; Larry Gold, producer; Stephan Langensteiner, DP. Editorial Arcade Edit Jeff Ferruzzo, editor; Sila Soyer, exec producer. VFX Kilt Studios Matthew McManus, exec producer/partner; Andy MacDonald, creative director/compositor; Patrick Sullivan, CG lead/compositor; Todd Sapre, compositor. Postproduction Nice Shoes Gene Curley, colorist. Audio Sound Lounge Justin Kooy, sound designer/engineer; Kimberly Reid, post producer. Stock Music APM Music
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