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    The Best Work You May Never See: Evolve’s “Man in America” PSA

    By SHOOTUpdated:No Comments2008 Views

    Gun safety organization Evolve launched a month-long initiative this week to establish National Gun Safety Day as an officially recognized day. Towards that end, Evolve has released a comedy-driven PSA, “Man in America,” starring actor Josh Lucas and directed by Simon Cole of B-Reel Films for agency Erwin Penland.

    Consistent with Cole’s creative knack for capturing serious subject matter in a light-hearted, photogenic manner, “Man in America” follows Lucas through a small town dripping with American pride. He declares “America is great because it’s full of freedom, but it’s also full of gun accidents.”

    As he meanders down the streets of the town dodging free-flying bullets, he brings attention to the “It’ll never happen to me” mentality while explaining the importance of gun safety in a non-accusatory way. He concludes by explaining “Clear It. Check It. Lock It” – Evolve’s overall campaign title and rally cry that encourages people to become stronger proponents of gun safety.
     

    Credits

    Client Evolve Together Agency Erwin Penland Patrick Driscoll, producer; Bee Reynolds, creative director/copywriter; Louis Hess, sr. designer; John Cornette, executive creative director; Con Williamson, chief creative officer. Production B-Reel Films Simon Cole, director; Michael McQuhae, exec producer; Larry Gold, producer; Stephan Langensteiner, DP. Editorial Arcade Edit Jeff Ferruzzo, editor; Sila Soyer, exec producer. VFX Kilt Studios Matthew McManus, exec producer/partner; Andy MacDonald, creative director/compositor; Patrick Sullivan, CG lead/compositor; Todd Sapre, compositor. Postproduction Nice Shoes Gene Curley, colorist. Audio Sound Lounge Justin Kooy, sound designer/engineer; Kimberly Reid, post producer. Stock Music APM Music

    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:B-ReelErwin PenlandSimon Cole



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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