This mixed media piece is part of a package of films–directed by Amar Chebib of creative and production studio Even/Odd–which showcases Zendesk’s Tech For Good program supporting nonprofit organizations with donated software and expertise, enabling these groups to increase efficiency and amplify impact.
In this spot, the spotlight is on nonprofit org Ameelio which connects families with incarcerated loved ones.
Zendesk gives its software to the selected nonprofits free of charge to help them accomplish their goals with ease. Through the initiative, these partners are better able to track volunteers and donations, release emergency response resources, and give clients personalized help.
Credits
Client Zendesk Scott Morris, SVP, global campaigns and integrated marketing; Erin Pinkley, VP, creative; Laura Shear, director, social impact communications; Sam Kind, tech for good manager; Ariana Blair, brand producer; Elyse Kanagaratnam, Olivia Kingsley, creative directors; Sam Bathe, associate creative director; Julia Oller, brand copywriter. Creative & Production Studio Even/Odd Amar Chebib, director & editor; Art Camp, animation; Malcolm Pullinger, Omid Fatemi, Rachel Serada Barth, producers; Ben Nabors, line producer; Valentina Clerici, production manager; Mohammad Gorjestani, Taylor Feltner, Cayce Cole, Ashley Rodholm, exec producers. Sound Design & Mix Oscar Vargas Color Sean Wells
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
