This mixed media piece is part of a package of films–directed by Amar Chebib of creative and production studio Even/Odd–which showcases Zendesk’s Tech For Good program supporting nonprofit organizations with donated software and expertise, enabling these groups to increase efficiency and amplify impact.
In this spot, the spotlight is on nonprofit org Ameelio which connects families with incarcerated loved ones.
Zendesk gives its software to the selected nonprofits free of charge to help them accomplish their goals with ease. Through the initiative, these partners are better able to track volunteers and donations, release emergency response resources, and give clients personalized help.
Credits
Client Zendesk Scott Morris, SVP, global campaigns and integrated marketing; Erin Pinkley, VP, creative; Laura Shear, director, social impact communications; Sam Kind, tech for good manager; Ariana Blair, brand producer; Elyse Kanagaratnam, Olivia Kingsley, creative directors; Sam Bathe, associate creative director; Julia Oller, brand copywriter. Creative & Production Studio Even/Odd Amar Chebib, director & editor; Art Camp, animation; Malcolm Pullinger, Omid Fatemi, Rachel Serada Barth, producers; Ben Nabors, line producer; Valentina Clerici, production manager; Mohammad Gorjestani, Taylor Feltner, Cayce Cole, Ashley Rodholm, exec producers. Sound Design & Mix Oscar Vargas Color Sean Wells
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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