An almost hidden camera feel takes us behind the scenes in what looks like a cockfight arena, in which seedy characters are betting and getting worked up into a fervor over a pending bout. But the twist is that the contestants instead turn out to be two miniature human fans of the Yankees and Red Sox, respectively–and what we’re watching isn’t an investigative report but a promo for an upcoming baseball game on ESPN.
Credits
Editorial: Final Cut Ashley Kreamer, editor
Visual Effects: The Mill New York Tom Poole, colorist; Jeff Robins, visual effects artist; Carrie Van Den Bussche, effects producer; Rana Martin, post producer. Sound Design: Final Cut Terressa Tate, sound designer
Audio: Final Cut Terressa Tate, audio mixer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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