A man tells of his breaking away to find himself, embarking on a journey through nature, facing its beauty and challenges.
However, it’s a sojourn of self-discovery that he doesn’t take alone as we see he’s accompanied by his dog, a Staffordshire Bull Terrier, aka Staffie. Their camaraderie is an integral part of the journey.
Titled “Journey,” this Bobtail dog food spot out of Johannesburg, South Africa-based agency Mortimer Harvey Group was directed and shot by Jason Fialkov of Egg Films, Cape Town. “Journey” was filmed along South Africa’s beautiful Wild Coast.
Credits
Client Bobtail dog food Agency Mortimer Harvey Group, Johannesburg Karolin Steenekamp, producer; Andrew Ambrogioni, executive creative director; Chris Potter, creative director; Mark Stoner, copywriter; Tommy Rintoul, art director; Gerald Harvey, chief creative officer. Production Egg Films, Cape Town Jason Fialkov, director/DP; Colin Howard, exec producer; Martina Schieder, production co-producer. Editorial/Postproduction Upstairs Ludus, Cape Town Xander van der Westhuizen, editor. Music/Music Publisher Lorens Persson at Sterling Sound
To mark Prudential’s 150th anniversary, McCann New York is kicking off the new year welcoming Generation Beta with “The Beta Baby Bonus,” offering every baby born in the U.S. on January 1st $150, which could potentially grow to $100,000 when they retire. The work is also launching with a new study, in partnership with McCann’s Truth Central, called “Generation Beta: Redefining Life, Longevity, and Retirement”.
The study found that people predict this new generation will have vastly different lives than today, with 86% of people believing Generation Beta will have jobs that haven’t even been invented yet. Generation Beta is also predicted to live longer than those before them, and the study reveals optimism about a healthcare revolution that will transform their lives--with half of adults believing that cancer will be cured by Generation Beta. Crucially, when it comes to retirement, people see the value of starting early. Eighty percent of prospective Generation Beta parents agree that in an ideal world, parents would start saving for their child’s retirement from birth. In fact, the No. 1 regret among current and prospective parents is that they “didn’t save more for my retirement.”
The campaign launches with this “Generations” film--directed by Chris Smith via production house SMUGGLER--which interviews Boomers, Gen X, Millennials and Gen Z on what defines their generation. With every generation known for something, Generation Beta has many unique advantages as it begins to take shape.
Shayne Millington, chief creative officer, McCann New York, said, “It’s not every day a new generation is born. So we needed to made the most of a once-in-a-generation event. We’re beyond proud to be able to launch... Read More
