Eliot Rausch of �ber Content directed this moving portrait of San Francisco 49ers All-Pro linebacker Patrick Willis, showing his rise from a disadvantaged background to college football star and now an elite NFL pro. His story coincides with the Duracell mantra/campaign slogan, “Trust The Power Within.” Advertising agency is Saatchi & Saatchi New York.
Agency: Saatchi & Saatchi/NY Con Williamson, chief creative officer; Justin Ebert, Alex Lea, Peter Smith, creative directors; Nate Ripp, art director; Peter Feldman, producer. Production Company: Uber Content Eliot Rausch, director; Preston Lee, Phyllis Koenig, Steve Wi, exec producers; Ed David, DP. Editorial: Rock Paper Scissors Aaron Tompkins, editor.
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
Read More