Eliot Rausch of ๏ฟฝber Content directed this moving portrait of San Francisco 49ers All-Pro linebacker Patrick Willis, showing his rise from a disadvantaged background to college football star and now an elite NFL pro. His story coincides with the Duracell mantra/campaign slogan, “Trust The Power Within.” Advertising agency is Saatchi & Saatchi New York.
Credits
Agency: Saatchi & Saatchi/NY Con Williamson, chief creative officer; Justin Ebert, Alex Lea, Peter Smith, creative directors; Nate Ripp, art director; Peter Feldman, producer. Production Company: Uber Content Eliot Rausch, director; Preston Lee, Phyllis Koenig, Steve Wi, exec producers; Ed David, DP. Editorial: Rock Paper Scissors Aaron Tompkins, editor.
Screenwork Type:Best Work
Top Spot of the Week: Frรฉdรฉric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frรฉdรฉric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled โPS5 | Play Has No Limits,โ this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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