Because they are basically trapped in high school, teachers have a really unique point of view on teen problems. Teachers have the insight that acne will pass but they will be stuck in high school forever, having to teach "The Scarlet Letter" over and over again, and smell BO all day long.
That’s the crux of this “Teacher Truths” initiative from Droga5 NY on behalf of client Clearasil. Directed by Neal Brennan of Caviar Content, this hero film shows real teachers sharing their Teacher Truths and leads to the #TeacherTruthsContest–a chance for teens to enter to win a $5,000 scholarship from Clearasil if they submit their teachers’ teacher truths on either Twitter or Instagram.
The program is a humorous way to reassure teens about their acne. By giving real teachers a chance to offer self-deprecating, “real talk” reassurance, Droga5 is looking to create a movement that speaks to teens in an honest way that resonates with them.
CreditsClient Clearasil Agency Droga 5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Tim Gordon, group creative director; Sarah Lloyd, copywriter; Mary Dauterman, art director; Rich Greco, design director; Joseph Dasaro, sr. designer; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Topher Lorette, group integrated production manager; Adam Perloff, executive broadcast producer; Jacqueline Omanoff, associate producer; Niklas Lindstrom, head of interactive production; Tasha Cronin, sr. interactive producer; Cliff Lewis, head of art production; Gabrielle Nicoletti, associate social producer. Production Caviar Content Neal Brennan, director; Andrew Wheeler, DP; Michael Sagol, exec producer; Megan Porche, producer. Editorial Mackenzie Cutler Ryan Steele, editor; Zoe Newman, assistant editor; Sasha Hirschfeld, exec producer. Postproduction Ricart and Co. Seth Ricart, colorist; Marcus Landsdell, exec producer. Audio Post Chris Afzal, mixer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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