Because they are basically trapped in high school, teachers have a really unique point of view on teen problems. Teachers have the insight that acne will pass but they will be stuck in high school forever, having to teach "The Scarlet Letter" over and over again, and smell BO all day long.
That’s the crux of this “Teacher Truths” initiative from Droga5 NY on behalf of client Clearasil. Directed by Neal Brennan of Caviar Content, this hero film shows real teachers sharing their Teacher Truths and leads to the #TeacherTruthsContest–a chance for teens to enter to win a $5,000 scholarship from Clearasil if they submit their teachers’ teacher truths on either Twitter or Instagram.
The program is a humorous way to reassure teens about their acne. By giving real teachers a chance to offer self-deprecating, “real talk” reassurance, Droga5 is looking to create a movement that speaks to teens in an honest way that resonates with them.
Credits
Client Clearasil Agency Droga 5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Tim Gordon, group creative director; Sarah Lloyd, copywriter; Mary Dauterman, art director; Rich Greco, design director; Joseph Dasaro, sr. designer; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Topher Lorette, group integrated production manager; Adam Perloff, executive broadcast producer; Jacqueline Omanoff, associate producer; Niklas Lindstrom, head of interactive production; Tasha Cronin, sr. interactive producer; Cliff Lewis, head of art production; Gabrielle Nicoletti, associate social producer. Production Caviar Content Neal Brennan, director; Andrew Wheeler, DP; Michael Sagol, exec producer; Megan Porche, producer. Editorial Mackenzie Cutler Ryan Steele, editor; Zoe Newman, assistant editor; Sasha Hirschfeld, exec producer. Postproduction Ricart and Co. Seth Ricart, colorist; Marcus Landsdell, exec producer. Audio Post Chris Afzal, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
