Because they are basically trapped in high school, teachers have a really unique point of view on teen problems. Teachers have the insight that acne will pass but they will be stuck in high school forever, having to teach "The Scarlet Letter" over and over again, and smell BO all day long.
That’s the crux of this “Teacher Truths” initiative from Droga5 NY on behalf of client Clearasil. Directed by Neal Brennan of Caviar Content, this hero film shows real teachers sharing their Teacher Truths and leads to the #TeacherTruthsContest–a chance for teens to enter to win a $5,000 scholarship from Clearasil if they submit their teachers’ teacher truths on either Twitter or Instagram.
The program is a humorous way to reassure teens about their acne. By giving real teachers a chance to offer self-deprecating, “real talk” reassurance, Droga5 is looking to create a movement that speaks to teens in an honest way that resonates with them.
Credits
Client Clearasil Agency Droga 5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Tim Gordon, group creative director; Sarah Lloyd, copywriter; Mary Dauterman, art director; Rich Greco, design director; Joseph Dasaro, sr. designer; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Topher Lorette, group integrated production manager; Adam Perloff, executive broadcast producer; Jacqueline Omanoff, associate producer; Niklas Lindstrom, head of interactive production; Tasha Cronin, sr. interactive producer; Cliff Lewis, head of art production; Gabrielle Nicoletti, associate social producer. Production Caviar Content Neal Brennan, director; Andrew Wheeler, DP; Michael Sagol, exec producer; Megan Porche, producer. Editorial Mackenzie Cutler Ryan Steele, editor; Zoe Newman, assistant editor; Sasha Hirschfeld, exec producer. Postproduction Ricart and Co. Seth Ricart, colorist; Marcus Landsdell, exec producer. Audio Post Chris Afzal, mixer.
Tommy’s, the U.K. pregnancy and baby charity, has unveiled a campaign to raise awareness of the charity’s groundbreaking research to tackle miscarriage and baby loss.
Created with Special London, this is the first work from a new brand strategy and creative platform developed for the charity. The TV and out-of-home campaign uses the shadows and reflections of children at play, set against everyday landscapes. In each execution one child, however, is projected alone, ultimately illustrating the lifelong impact of baby loss.
Inspired by conversations with bereaved adults across the U.K., the campaign is a stark reminder of the preciousness of life and the long-term effect of living with loss. The powerful visuals evoke the profound sense of absence and unrealized potential that people live with after losing a baby.
Half of all UK adults have experienced baby loss or know someone who has. These statistics underscore the widespread nature of baby loss in the U.K.
Directed by Jackie Bao via Biscuit Filmworks, this spot features the reflections of a child in water, with a parent calling out as the youngster plays in puddles.
Special’s chief creative officer David Day, said, “Like a lot of people, I didn’t realize how much pregnancy loss touches so many of us. In fact it’s so prevalent it’s become normalized and those affected are made to feel like it’s just one of those things that happens; which has led to expectant mothers and partners having to deal with such hurt alone. That’s why Tommy’s exists, to give a voice, support and through research change our perception to make pregnancy loss less of the norm.
“It’s a delicate subject and raising awareness needs an equally delicate touch,” continued Day.... Read More
