Carl�o Busato of Hungry Man Brasil directed this spot in which a male office worker has hair that moves in slow motion akin to what we’d see in a typical women’s shampoo commercial. He isn’t aware of his slow flowing mane until a co-worker calls it to his attention. He then takes action to make his locks more gender-appropriate. Agency is Ogilvy & Mather Brasil.
Screenwork Type:Best Work
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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