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    The Best Work You May Never See: Don’t Panic, Stink Director Matilda Finn Take “Journey To Independence” For Leonard Cheshire

    By SHOOTUpdated:No Comments3291 Views

    Directed by Stink Films’ Matilda Finn and conceived by a creative team at London agency Don’t Panic, this public service piece for U.K. disability charity Leonard Cheshire takes us to a job interview, hearkening back to the prospective employee's arduous journey to recovery after surviving an accident.

    The spot is a key component of Leonard Cheshire’s “Journey To Independence” campaign. 

    Don’t Panic creative director George McCallum said, “If you want to know about work ethic, ask a disabled person. Disability can happen to anybody and when it does the hard work never ends; and yet the physical and emotional struggle of disabled people often goes unnoticed or unseen. Leonard Cheshire sees not only disability but ability. Offering much-needed support and understanding whoever you are, and whatever your journey to independence might look like. To shine a light on just one of these stories we posed a run-of-the-mill interview question (in the spot); ‘What’s your work ethic like?’ And answered it by showing the hard, painful, yet empowering story of one disabled man.”

    The film and supporting creative debuted on Facebook, YouTube and Leonard Cheshire’s campaign page.

    Credits

    Client Leonard Cheshire Agency Don’t Panic Joe Wade, managing director; Rick Dodds, creative partner; George McCallum, sr. creative; Ellie Moore, head of strategy & engagement; Jennifer Clare Houlihan, producer; Paul Howard, head of artwork; Ellen Crowther, Lucy Richardson, graphic designers. Production Stink Film Matilda Finn, director; Blake Powell, exec producer; Gloria Bowman, Scarlett Barclay, Georgia Stamp, producers; Ben Wearing, DP; Alexandra Toomey, production designer; Luci Ellis, stylist; Natasha Lawes, prosthetics. Editing Speade Sam Sneade, Matilda Finn, editors. VFX The Mill Clare Melia, sr. producer.  Audio Factory Mark Hills

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Don't PanicMatilda FinnStink Films



    The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV

    Wednesday, December 25, 2024

    Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”

    Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?

    The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.

    The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More

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