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    The Best Work You May Never See: Doner Sends Message of Solidarity To Detroit During Coronavirus Pandemic

    By SHOOTUpdated:No Comments21417 Views

    With COVID-19 spreading in Michigan, ad agency Doner, headquartered in Detroit since the 1930s, chose to send a message of strength and resilience to its city in the form of its new video, When the Motor Stops.

    Shot in black and white, the spot features typically populated portions of Detroit cleared out. Messages of solidarity appear on downtown marquees, including affirmations such as “We love you, Detroit” and “We will get through this together.” A voiceover acknowledges how unnatural the emptiness of the streets feels, especially for “the city on four wheels.” The entirety of the spot serves as a nod to Detroit’s heritage, with referencing including: “Even Henry [Ford] himself would have put it in park.” The voiceover affirms, “This is not us sitting out the fight. This is us winning it.” The video characterizes collective isolation as a sign of togetherness, closing out with the poignant spoken message that “Here, we don’t stop in the name of fear. Here, we stop in the name of love” before fading to text that reads “Stay safe, Detroit.”

    Doner shot and produced this film over this past weekend–safely. The agency’s in-house director, Zeke Anders, shot solo, with the editor cutting and finished the film remotely from home–the same way the rest of Doner’s studio is working. The voice talent, Olivia Hill, recorded from her closet.

    Credits

    Agency Doner Zeke Anders, director; Michael Stelmaszek, Zeke Anders, Alex Demuth, creative team; Alex Demuth, strategy; Jon Moshier, Julian Whettlin, music. Voiceover Olivia Hill Script Michael Stelmaszek Production Jennie Hochthanner, Tony Del Bel, production; Low Lumens, musician.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:coronavirusDonerZeke Anders



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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