Heathrow Airport’s newest Christmas spot adds another tale to the life of Britain’s much-loved bears, Doris and Edward Bair.
This time around, the pair is returning to the U.K. from their Florida home after longing for the quintessential British Christmas.
The ad opens with Doris and Edward soaking in the Florida sun. Upon hearing sound of carols, though, the bears are reminded that Xmas in the sunshine isn’t the same. From memories of cozy fires and stockings hung, to the grandchildren playing, Doris and Edward know what they need to do to make it Christmas; make it Home.
Set to the 80’s classic Paul Young’s “Every Time You Go Away,” the Bairs rush themselves back towards the British twilight, arriving into Heathrow–the same location their eyes met and their love story began 50 years ago.
Paul Young, singer, songwriter and musician comments: “’Every Time You Go Away’ was first released over thirty years ago in 1985. So much has changed since then, however the feeling of loved ones going away is still the same. I’m delighted that it will feature on Heathrow’s Christmas advert which brings to life those feelings for Doris, Edward and the Bair family.”
Dom&Nic of production house Outsider directed the spot–titled “Making it Home Makes it Christmas”–for Havas London, with animation from The Mill.
CreditsClient Heathrow Airport Ltd. Agency Havas London Ben Mooge, executive creative director; Lynsey Atkin, creative director/copywriter; Kirk Carch, executive producer, film; Natasha King, assistant producer, film; Hatty Middleton, digital producer. Production Outsider Dom&Nic, directors; Alex Barbar, DP; John Madsen, producer. Editorial Ed Cheeseman, editor. Design Dan Davies, designer. Postproduction The Mill Music/Sound Paul Young's "Every Time You Go Away" Factory, London Anthony Moore, Jack Hallett, sound designers Audio Post Factory, London Anthony Moore, Jack Hallett, mixers
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More