Heathrow has unveiled its second-ever Christmas commercial, showing the 50-year-long love story of Doris and Edward Bair, the airport’s much-loved teddy bears, who were shown in the airport’s first Christmas TV ad last year.
The spot opens in the 1960s where the bears first set eyes on each other. Edward was still his clumsy self, leaving his coat on an aircraft by accident when returning from a business trip. Doris, the airline’s air stewardess, notices and chases after him. She wouldn’t want to see a passenger get cold.
Their eyes meet: the rest is history.
Set to the distinctive sentimental sound of Petula Clark’s “Couldn’t Live Without Your Love,” we see a series of tender and charming moments across their fifty-year history in which Doris and Edward are brought closer together every Christmas. Each time we see them, their love story develops in different ways but always in the same location–Heathrow arrivals hall. As they grow older and the backdrop (and outfits) change, we start to meet the rest of the Bair family who come along to greet them in the same spot where they first met.
The advert sees the re-ignition of the partnership between Heathrow and film direction by Dom & Nic through Outsider Productions and animation from The Mill. Creative was led by advertising agency Havas London. To create a nostalgic backdrop location, much of the advert was filmed in the historical Terminal 1; which closed to passengers in 2016 after over 50 years of travel reunions. British Airways provided an original BOAC aircraft, air hostess uniforms and additional historical details to help convey the authentic history of air travel.
Titled It's A Wonderful Flight, the film has launched on YouTube, and will be shared via social channels, programmatic video, broadcast VOD and OOH. 2017 Heathrow
Client Heathrow Airport Agency Havas London Ben Mooge, executive creative director/copywriter; Lynsey Atkin, creative director/writer; Kiri Carch, executive producer; James Pinnington, Adrianne Godfrey, Debbie Ragasa, assistant producers; Clare Phayer, strategy director. Production Outsider, London Dom & Nic, directors; John Madsen, producer; Tom Townend, DP. Postproduction The Mill Neil Davies, executive creative director; Reece Ewing, exec producer. Editorial Final Cut Ed Cheesman, editor; Kit Wells, assistant editor; Frankie Elster, producer. Audio Factory Anthony Moore, engineer
Tommy’s, Special London, Director Jackie Bao Offer Moving Reflections On Miscarriage and Baby Loss
Tommy’s, the U.K. pregnancy and baby charity, has unveiled a campaign to raise awareness of the charity’s groundbreaking research to tackle miscarriage and baby loss.
Created with Special London, this is the first work from a new brand strategy and creative platform developed for the charity. The TV and out-of-home campaign uses the shadows and reflections of children at play, set against everyday landscapes. In each execution one child, however, is projected alone, ultimately illustrating the lifelong impact of baby loss.
Inspired by conversations with bereaved adults across the U.K., the campaign is a stark reminder of the preciousness of life and the long-term effect of living with loss. The powerful visuals evoke the profound sense of absence and unrealized potential that people live with after losing a baby.
Half of all UK adults have experienced baby loss or know someone who has. These statistics underscore the widespread nature of baby loss in the U.K.
Directed by Jackie Bao via Biscuit Filmworks, this spot features the reflections of a child in water, with a parent calling out as the youngster plays in puddles.
Special’s chief creative officer David Day, said, “Like a lot of people, I didn’t realize how much pregnancy loss touches so many of us. In fact it’s so prevalent it’s become normalized and those affected are made to feel like it’s just one of those things that happens; which has led to expectant mothers and partners having to deal with such hurt alone. That’s why Tommy’s exists, to give a voice, support and through research change our perception to make pregnancy loss less of the norm.
“It’s a delicate subject and raising awareness needs an equally delicate touch,” continued Day.... Read More