A husband approaches his wife in a yard where the begonias are beautiful and in bloom. He suggests that a new big-screen HD or Ultra HD Smart TV would be ideal for her to see the garden/plant life channel and all the virtues of horticulture. This seemingly selfless act is anything but as soccer season is about to get underway in Brazil. The wife sees right through her spouse’s rouse.
Titled “Begonias,” this spot is part of a campaign from Dixons Retail, owner of Currys & PC World, and its new creative agency, AMV BBDO, London.
James Rouse of Outsider, London, directed. (Rouse is handled in the U.S. by Station Film.)