In lieu of its traditional holiday gift giving, Ditch Edit in Minneapolis opted to support a local school, Maxfield Elementary, through a program called Adopt-A-Classroom. The charity provides teachers with funding for their students. Many of these teachers spend their own money to buy supplies for their students. And while many teachers will continue to dip into their own pockets, Adopt-A-Classroom at least helps them in terms of providing some much needed resources. At Maxfield, many of the students are disadvantaged, with 95 percent of them living at or below the poverty level. Many of the students have experienced homelessness at one time or another.
This video produced by Ditch Edit introduces us to Maxfield Elementary and the Adopt-A-Classroom program.
Credits
Client Adopt-A-Classroom Production Maya Khaira, director; Leah Rogers, assistant director; Brody Howard, Eric Brusven, executive producers; Conor Lawrence, producer; Jules Ameel, DP; Martin Wheeler, 2nd camera; Stephen Maturen, photographer; Tanner Chergosky, camera PA; Eve Martin, PA. Audio PJ Mack Editorial Ditch Ben Thompson, editor; Leah Rogers, sr. post producer; Jennie Elkstrand, associate post producer. Music Grey Ghost Music Audio Mix Jack&Dorothy, Inc. Lighting & Grip Tasty Lighting. Camera Equipment Cinemechanics & Micah Kvidt Productions
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
