Edible cannabis gummies are mischievous beings. They’ll catch you off guard and make you do silly things. Well, that’s exactly what they’re doing in this public service film for Drug Free Kids Canada, designed to raise awareness of the fact that a high from cannabis edibles can yield delayed and unpredictable behavior–and that youngsters need to understand the risks.
Directing duo and puppeteering masters Jonny & Will of the Blinkink studio brought the gummy bears to life as we see them cause destruction in a house. A Laptop computer is ruined, a shoe is sabotaged, a dress is shredded, an urn containing doggie remains is pushed off a mantle and broken into pieces, and lit candles are doused by urine.
The spot was produced by Blinkink through dreamboat for Toronto ad agency Bleu Blanc Rouge.
Credits
Client Drug Free Kids Canada Agency Bleu Blanc Rouge, Toronto Brenda Surminski, producer. Production Blinkink Jonny & Will, directors; Leah Draws, producer.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
