Fittingly for the current Mental Health Awareness Month, the American Foundation for Suicide Prevention released this hero film (with an edited down :60 and a :30 PSA) which introduces us to a man who is clearly depressed. His loved one see the telltale signs as he becomes more and more enshrouded in darkness.
But this piece casts some light on him and offers a measure of hope–the light being triggered by a daughter who talks to him, draws him out as he starts to discuss his feelings, problems and thoughts.
Aptly titled “Talk Away The Dark,” this piece was directed by Vincent Rene Lortie of The Corner Shop for agency TBWAChiatDay New York.
Credits
Client American Foundation for Suicide Prevention Stephanie Rogers, EVP & chief communications officer; Doreen Marshall, VP of mission engagement; Brett Wean, director, writing and entertainment outreach; Jonathan Dozier-Ezell, director of digital communications; Vera Lukacs, social media director; Maria de los Angeles Corral, media relations. Agency TBWAChiatDay NY Amy Ferguson, chief creative officer; James Sowden, chief strategy officer; John Doris, head of production; Walter Connelly, executive creative director; Royston Ang, sr. art director; Patrick Burke, sr. copywriter; Victoria Lin, art director; Nico Fish, copywriter; Tara Keith, associate integrated producer; Jennifer Kung, strategy director. Production The Corner Shop Vincent Rene Lortie, director; Anna Hashmi, founder & exec producer; Katie Taylor, exec producer; Samuel Caron, line producer; Olivier Gossot, DP; Catherine Pelletier, production designer. Production Services Company Telescope Films Editorial Work Editorial Martin Leroy, editor; Remy Foxx, exec producer, L.A.; Gabrielle Page, head of production, L.A.; Victor Medina, producer; Joseph Tuzzolino, assistant editor. VFX Framestore Martin Lazaro, creative director; Zimei Song, lead Flame compositor; Noah Catan, compositor; Sue McNamara, sr. producer. Music Squeak E. Clean Studios Jesse Watt, composer; Jennie Armon, executive creative producer; Rob Barbato, executive creative director; Tarjas White, sr. producer; Emma Dufault, studio & production assistant. Sound Wave Harry Butcher, sound designer/mixer; Beth Tomblin, exec producer, London; Aaron Reynolds, supervising sound designer; Vicky Ferraro, exec producer, NY. Color Company 3 Sofie Friis Borup, colorist; Shannen Troup, color producer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
