Tom Tagholm of Park Pictures directed this spot, “First Day Out” for Co-op supermarkets out of agency Lucky Generals, London.
The ad announces the roll-out of Co-op’s in-store recycling program for soft plastic, plastic bags and product wrapping. Equally though, “First Day Out” speaks to the mood of the U.K., reflecting that while some of us are still a little hesitant to go back into public, there is joy to be found in the little “everyday” things we have all missed–like popping to our local supermarket to do our bit for the environment. In this case, a lone man does his part for recycling, underscoring that no gesture is too small.
CreditsClient Co-op Agency Lucky Generals Kaiya Taffel, producer; Danny Hunt, creative director; Jesse Sharpe O’Hare, Sam Beaumont, creatives. Production Park Pictures Tom Tagholm, director; Stephen Brierley, exec producer, managing director, UK; Fran Thompson,producer; Rachael Donson, production manager; Emily Bowell, production coordinator; Jackson Hunt, DP; Simon Davis, art director. Editorial Stitch Tim Hardy, editor. VFX Black Kite Amy Richardson, VFX producer; Marcus Moffatt, VFX artist; George K, colorist. Music & Sound Rascal Post Lou Cherry, sr. sound producer.
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More