Tom Tagholm of Park Pictures directed this spot, “First Day Out” for Co-op supermarkets out of agency Lucky Generals, London.
The ad announces the roll-out of Co-op’s in-store recycling program for soft plastic, plastic bags and product wrapping. Equally though, “First Day Out” speaks to the mood of the U.K., reflecting that while some of us are still a little hesitant to go back into public, there is joy to be found in the little “everyday” things we have all missed–like popping to our local supermarket to do our bit for the environment. In this case, a lone man does his part for recycling, underscoring that no gesture is too small.
CreditsClient Co-op Agency Lucky Generals Kaiya Taffel, producer; Danny Hunt, creative director; Jesse Sharpe O’Hare, Sam Beaumont, creatives. Production Park Pictures Tom Tagholm, director; Stephen Brierley, exec producer, managing director, UK; Fran Thompson,producer; Rachael Donson, production manager; Emily Bowell, production coordinator; Jackson Hunt, DP; Simon Davis, art director. Editorial Stitch Tim Hardy, editor. VFX Black Kite Amy Richardson, VFX producer; Marcus Moffatt, VFX artist; George K, colorist. Music & Sound Rascal Post Lou Cherry, sr. sound producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More