Cadbury Dairy Milk chocolate bars and agency VCCP have released this :60 titled “Speakerphone,” the latest story in the “There’s a Glass and a Half in Everyone” campaign, now in its fifth year,
“Speakerphone” is set within a carpark, and opens on a man sitting in a car pensively. Interrupted by his son calling, the conversation plays out on speakerphone. The son phoned to find out how his dad’s first day at a new job went. Dad is feeling down as you can see and hear the doubt he feels. The son responds by providing reassurance and comfort, noting that his dad’s colleagues may be younger, but he has valuable experience. The film concludes with the son telling his dad to check the glove compartment. There he left his father a bar of Cadbury Dairy Milk.
The film was directed by Steve Rogers via production house Somesuch. Rogers also directed a prior lauded commercial in the campaign, “Garage,” and although staying true to the Cadbury Dairy Milk storytelling formula, has taken the latest spot in a nuanced and fresh storytelling direction.
The film has been launched in the U.K., rolling out across TV, BVOD and YouTube.
CreditsClient Cadbury, Mondelez Agency VCCP, London Chris Birch, Jonathan Parker, creative directors; Simon Connor, Steve Cross, creative team; Clare Hutchinson, chief strategy officer; Olley Calverley, head of TV; Rosie Good, Charlie Hodges, TV producers. Production Company Somesuch Steve Rogers, director; Chris Watling, managing director; Tom Gardner, producer. Editorial The Quarry Jonnie Scarlett, editor. Postproduction Freefolk Charles Gillett, post producer; Andy Copping, Flame operator. Color Grade Company 3 Jean Clement, colorist. Sound Studio King Lear Jack Sedgwick, engineer
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More