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    The Best Work You May Never See: Director Scott Lyon Teams With mcgarrybowen, London, On Honda’s “Karaoke”

    By SHOOTUpdated:No Comments2291 Views

    Part of Honda’s new pan-European campaign, this spot titled “Karaoke” from mcgarrybowen, London, features five vehicles: the exhilarating NSX, the stylish CR-V, the sporty HR-V, the versatile Jazz and the dynamic, all-new Civic 5 door. 

    Directed by Scott Lyon of Outsider, the :30 shows the cars driving through the Tabernas Desert in southern Spain, set to a reinvented version of the iconic “Over the Rainbow,” a song about how “the dreams that you dare to dream, really do come true”. 

    As the cars drive, they pass giant neon lyrics that illuminate in time with the music, simulating the classic karaoke screen experience. The technique combined with the epic song almost wills the audience to sing along.

    The whole spot was filmed using camera drones and ends with all five cars coming together under another giant neon sign revealing the global brand slogan: “Honda. The Power of Dreams.”

    Credits

    Client Honda Agency mcgarrybowen, London Paul Jordan, Angus Macadam, executive creative directors; Simon Connor, Stephen Cross, creative team; Sasha Mantel, producer. Production Outsider Scott Lyon, director (repped in the U.S. by Park Pictures); Zeno Campbell, producer; Tom Townend, DP. Editorial Art Jones, editor. Postproduction ETC Matt Williams, Jessica Easton, post producers; James Sindle, lead CGI; Giles Cheetham, Taran Spear, lead Flame and lead Nuke; Seamus O’Kane, colorist. Sound Design Strings & Tins Will Cohen, sound designer. Music Supervision Soho Music  Music Track: “Over the Rainbow,” EMI Music Publishing. Music Company Mad Planet Joy Downer, singer.

     

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:McGarryBowenOutsiderScott Lyon



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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