In this latest installment of the BBH NY-created “How New York Eats” campaign, NYC food delivery service Seamless celebrates the diversity of New York’s food scene. But the amazing variety of authentic food from different countries and cultures comes with a price–long restaurant lines which have diners waiting an inordinate amount of time to be seated.
Randy Krallman of Smuggler humorously depicts this situation in “Melting Pot,” based on the insight that the massive and diverse population of NY brings us the joy of different foods and the ordeal of overly crowded eateries.
Seamless, though, is the solution, bringing a diverse range of delicious food straight to your door.
Credits
Client Seamless/Grubhub Agency BBH New York Daniel Bonder, Dave Brown, creative directors; John Patroulis, creative chairman; Taylor Marsh, Diego Fonseca, Casey Schweikert, Liz Loudy, creatives; Bruno Borges, head of design; Christina Carter, sr. producer; Rachel Freed, producer; Alex Beerden, strategist. Production Smuggler Randy Krallman, director; Patrick Milling Smith, Brian Carmody, Shannon Jones, exec producers. Ian Blaine, line producer; Manuel Ruiz, DP. Editorial Cut+Run Robert Ryang, editor; Natalie Kasling, assistant editor; Lauren Hertzberg, exec producer; Eytan Gutman, producer. VFX Method Studios Color Company 3 Tom Poole, colorist. Audio Post Sound Lounge Tom Jucarone, mixer. Music/Sound Design Mophonics
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
