Director Pascal Heiduk, who’s represented in the U.S. by production house Contrast Eye, wanted to declare his love for the game of basketball, so he started with his script which would serve as V.O. for this short spec film.
The piece is titled “Coast2Coast” because Heiduk believes no matter where you are in the world, people are playing basketball.
Production Pascal Heiduk, director/writer; Paul Gudde, producer; Dustin Schone (of Think Big Media), exec producer. Music Aldo Sommer. Postproduction Boldbreed Xavi Santolaya, colorist. Performers/basketball players Paul Gudde, Omar Collington, Kaloyan Topalov, Lennart Weichsel, Lennart Stohp; Alexis-Jayson Cuerdo, Appau Sarpong, Aaron Jones, Jeremiah Lafond. Voiceover Omar Collington
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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