In this offbeat spot for Aspen Dental directed by Nick Ball via MJZ for agency CP+B, a dentist and his patient chair emerge from a tomb on exhibit in a museum.
The dentist reassures a couple of museum-goers that he makes the insurance process easier. In the blink of an eye, the male museum visitor is in the dentist’s chair, grateful that things have gotten easy in terms of his dental care.
“Museum” continues the humorous bent that CP+B has deployed for Aspen Dental since taking on the account in 2013.
Credits
Client Aspen Dental Agency CP+B Tom Adams, executive creative director; Marcus Kawamura, creative director; Eliana Ferrer, sr. art director; Jeff Hodgson, sr. copywriter; Sloan Schroeder, VP/director of content production; Katie Frank, Jen Malki, producers. Production MJZ Nick Ball, director; Masa Takayanagi, DP; Emma Wilcockson, exec producer; Karen Chen, producer. Editorial Cosmo Street Lawrence Young, sr. editor; Thomas Rickert, assistant editor; Yvette Cobarrubias-Sears, editorial exec producer; Idalia Deshon, editorial producer. Music KBV Music
Carmaker Dacia, owned by Renault, is taking part in the legendary Dakar Rally, a grueling long distance race where drivers take on the Saudi Arabian desert.
To mark Dacia’s first-ever participation in the Dakar Rally, Publicis Conseil created this film which presents a world of sand that is as spectacular as it is challenging for drivers and their vehicles. Rune Milton directed this visceral, hyper-realistic piece via production house Wanda.
