In this offbeat spot for Aspen Dental directed by Nick Ball via MJZ for agency CP+B, a dentist and his patient chair emerge from a tomb on exhibit in a museum.
The dentist reassures a couple of museum-goers that he makes the insurance process easier. In the blink of an eye, the male museum visitor is in the dentist’s chair, grateful that things have gotten easy in terms of his dental care.
“Museum” continues the humorous bent that CP+B has deployed for Aspen Dental since taking on the account in 2013.
CreditsClient Aspen Dental Agency CP+B Tom Adams, executive creative director; Marcus Kawamura, creative director; Eliana Ferrer, sr. art director; Jeff Hodgson, sr. copywriter; Sloan Schroeder, VP/director of content production; Katie Frank, Jen Malki, producers. Production MJZ Nick Ball, director; Masa Takayanagi, DP; Emma Wilcockson, exec producer; Karen Chen, producer. Editorial Cosmo Street Lawrence Young, sr. editor; Thomas Rickert, assistant editor; Yvette Cobarrubias-Sears, editorial exec producer; Idalia Deshon, editorial producer. Music KBV Music
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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