In this offbeat spot for Aspen Dental directed by Nick Ball via MJZ for agency CP+B, a dentist and his patient chair emerge from a tomb on exhibit in a museum.
The dentist reassures a couple of museum-goers that he makes the insurance process easier. In the blink of an eye, the male museum visitor is in the dentist’s chair, grateful that things have gotten easy in terms of his dental care.
“Museum” continues the humorous bent that CP+B has deployed for Aspen Dental since taking on the account in 2013.
Credits
Client Aspen Dental Agency CP+B Tom Adams, executive creative director; Marcus Kawamura, creative director; Eliana Ferrer, sr. art director; Jeff Hodgson, sr. copywriter; Sloan Schroeder, VP/director of content production; Katie Frank, Jen Malki, producers. Production MJZ Nick Ball, director; Masa Takayanagi, DP; Emma Wilcockson, exec producer; Karen Chen, producer. Editorial Cosmo Street Lawrence Young, sr. editor; Thomas Rickert, assistant editor; Yvette Cobarrubias-Sears, editorial exec producer; Idalia Deshon, editorial producer. Music KBV Music
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
