In this offbeat spot for Aspen Dental directed by Nick Ball via MJZ for agency CP+B, a dentist and his patient chair emerge from a tomb on exhibit in a museum.
The dentist reassures a couple of museum-goers that he makes the insurance process easier. In the blink of an eye, the male museum visitor is in the dentist’s chair, grateful that things have gotten easy in terms of his dental care.
“Museum” continues the humorous bent that CP+B has deployed for Aspen Dental since taking on the account in 2013.
Credits
Client Aspen Dental Agency CP+B Tom Adams, executive creative director; Marcus Kawamura, creative director; Eliana Ferrer, sr. art director; Jeff Hodgson, sr. copywriter; Sloan Schroeder, VP/director of content production; Katie Frank, Jen Malki, producers. Production MJZ Nick Ball, director; Masa Takayanagi, DP; Emma Wilcockson, exec producer; Karen Chen, producer. Editorial Cosmo Street Lawrence Young, sr. editor; Thomas Rickert, assistant editor; Yvette Cobarrubias-Sears, editorial exec producer; Idalia Deshon, editorial producer. Music KBV Music
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
