In this short film commissioned by Vital Voices, director Michael Marantz, a 2015 SHOOT New Directors Showcase alum, introduces us to "Rouba’s Manifesto," the mantra of Dr. Rouba Mhaissen whose group SAWA for Development and Aid has helped hundreds of thousands of refugees. Since 2011 some 2 million Syrian refugees have fled to Lebanon. Even though it’s easy to feel dismayed and disheartened by the depth and scale of the refugee crisis, Dr. Mhaissen’s message is that people who self-sacrifice and do good for others, even complete strangers, can make a world of positive difference.
Director Marantz noted that his cast and crew brought something incredibly special to this project, as many are refugees themselves, living within the camps in the Bekaa Valley. Their hard work and dedication on set made this film, and our experience in Lebanon feel even more important.
Credits
Client Vital Voices Production Company Already Alive Michael Marantz, director/composer; Tim Sessler, DP; Zach MacDonald, producer; Omar AlAbass, assistant director; Marwa Babkas, production fixer; Josef Kfoury, 1st AC; Ghattas Amatouri, 2nd AC; Dany Challita, gaffer; Joseph Chahine, best boy; Oum Fawzi, prop/set design; Abu Fawzi, driver; Abu Feras, picture car; Mahmoud Hammoud, Abdel Hady, PAs. Production Support, Beirut OliveTree Productions Rolly Dib Cast Asmaa Bakov, girl; Firas Al Kwider, male; Taleb Albazazi, teacher; Sabrien Madleg, mother with baby; Adnan Al Adlan, boy; Amal Albazazi, Ahmed Albazazi, adults; Salama Alazawi, doctor; Nahla Salloum, woman.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
