For its first ad campaign, Les Georgettes, an Altese brand specializing in customizable jewelry for women, turned to Paris agency Marystone, yielding this film directed by Matvey Fiks via production house Birth.
The piece is an invitation to join the ranks of the Georgettes, kicking off a rallying campaign for the jewelry brand which wants to encourage a natural sorority and to support women asserting themselves. Confetti raining, electro-swing music and tailor-made choreography punctuate this film which conveys the positive energy that brings together the Georgettes. Marystone has imagined a jubilant and lively film which is told to us backwards, featuring in their daily lives colorful women who make the city and life more joyful under the stimulating impulse of their favorite morning ritual: choosing the bracelet/jewelry that suits them! Les Georgettes enables each woman to create her own piece of jewelry which she can personalize with reversible leather bands.
Credits
Client Altese/Les Georgettes Agency Marystone, Paris Pierrette Diaz, creative director; Valerie Judek, TV producer; Marjory Law, brand manager. Production Company Birth Matvey Fiks, director; Hugo Legrand Nathan, producer & CEO; Iman Delimi, head of production; Pauline Legrand, production assistant; Michael Altskan, head operator; Simon Donnellion, choreographer; Teodora Duparinova, casting director; Gergana Batanova, makeup; Bilyanna Borisova, hair; Sergei Yordanov, stylist; Sabina Hristova, stage designer; Morgan Mirza, post producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
