Matteo J. Mosterts wrote, directed and edited this short film in which two adverb patrol officers, members of the grammar police, arrest a hipster for improper use of the word “literally.”
Titled Literally, the cinematic comedy short comes at a time when the English language is often butchered to fit into a tweet, when semantics are irrelevant, and when the word “literally” is literally not used correctly. However, it’s not only the hipster in this offbeat Mosterts-conceived world who’s guilty as charged; it seems that the lovable law enforcement officers also grapple with the same language issue.
Mosterts is a film director and commercial producer. His debut film Wally’s Will was awarded or nominated in several Oscar-qualifying film festivals including Palm Spring Shortsfest, HollyShorts and USA Film Festival. His second film, Afternoon Delight, was featured as Vimeo’s Short of the Week, and garnered over half-a-million views on YouTube. Mosterts’ commercial work includes TV campaigns for clients such as Microsoft, Hyundai, Ubisoft, AT&T, Walmart, Mitsubishi, MTV, Fiat and Nordstrom.
CreditsCreative Matteo J. Mosterts, writer. Production Matteo J. Mosterts, director/editor; Sara Seligman, Ariane Thielenhaus, producers; Mike Wallen (of agency Omelet, which co-produced the short with Mosterts), exec producer; Christopher Ripley, DP; Sean Jennings, first assistant director; Chris Finney, production designer. Music Federico Torneri. Postproduction Company 3 Dave Hussey, colorist. Audio Matt Miller, sound engineer. Principal Performers Travis Owens, Renee Percy, Caden Douglas, Roni Geva, Tommy Hallal, Alberto Zeni, Adam Kitchen, Charles Cook.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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