Most dreams start at home. And no matter if you want to be a drummer, a top chef, or get the children’s room ready for a family expansion, IKEA has both some helpful products and words of encouragement for you.
In this spot, set to a cover of the Monkees classic “I’m a Believer,” we see everyday examples of creativity and persistence, and that the process can be just as important as the goal.
The film is directed by Martin Werner, produced by Bacon, and made with Åkestam Holst. It is airing in Sweden, Denmark, Norway, Finland, and Portugal. (Werner is repped in the U.S. market by RESET Content.)
Credits
Client IKEA Agency Åkestam Holst, Stockholm Leila Widgren, producer; Eva Wallmark, Jesper Holst, art directors; Mark Ardelius, Rickard Beskow, copywriters. Production Company Bacon Martin Werner, director; Mette Jermiin, Samuel Cantor, exec producers; Axel Herrlin, producer; Tobias Reiner, 1st AD; Alina Gron, production manager; Juel Akervold, production coordinator; Louise McLaughlin, DP; Johan Broome, production designer; Rebecca Cohen, wardrobe. Casting Valin Casting. Postproduction Simon Ponten, editor; Max Stromberg, colorist. Online Gangsters Jonas Jaderholm, online. Sound Design Magnus Anderson-Lagerqvist, sound designer. Music Music Super Circus Markus Bergkvist, music supervisor.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More