Director Johan Stahl collaborated with agency POL to create a cinematic spot for Norwegian Bank DNB Eiendom. “From Home to Home” takes viewers on an intimate journey inside the different homes of one family at various points in time, capturing both the beauty and imperfection of real life with heart and human warmth. The spot–out of Oslo-based production company Bacon–conveys the message that DNB Eiendom’s clients can rely on them when life situations change.
In bringing the agency’s script to life, Stahl simplified each vignette to its essential elements, quickly conveying the key moments of the family passing through time.
“The aim was for each vignette to stand out as an individual story while also feeling connected to the larger narrative of the family and the significance of the life changes they experience in the context of DNB Eiendom’s message,” remarked Stahl, who is represented by Bacon in Europe, and REVERSE in the US. “Weaving all of these scenes with the voiceover was a balancing act that required a sense of musicality to lull the viewer into the rhythm of the story while finding moments for pause.”
Stahl captured extensive coverage for each vignette, using an Alexa LF on a dolly to achieve the required realism of the spot via in part a floating camera effect.
“Thanks to our tactical approach to the shoot, we were able to achieve a beautiful yet highly technical effect,” said Stahl. “With full control over the transitions, we could make them agile and free-flowing while also being able to seamlessly cut into key reactions and emotions in the performances of our fantastic cast. The extra coverage also enabled us to create cut-downs for the client, as needed, for shorter media buys, digital, and social.”
In the edit room, Stahl fine-tuned the carousel of vignettes, adjusting the speed of the footage for rhythmic continuity between scenes as the camera passes by and finding beats to get close to the characters. The divorce scene is the only time where the camera comes to a pause.
The music played a crucial role in the commercial. Stahl chose a drum-heavy jazz track with a playful and lively tone, underscoring the viewer’s experience of voyeuristically floating from room to room watching the family.
“Life presents itself in many shades, from the highs to the lows to the mundane,” concluded Stahl. “With each home and family member, I aimed to intimately depict them all with raw beauty and emotion that is familiar to us all. I have nothing but respect and gratitude for DNB Eiendom and POL for committing themselves to such an innovative approach to brand storytelling and filmmaking.”
CreditsClient DNB Eiendom Agency POL Anette Bellika Finnanger, Emil Hafslund, creatives; Silje Linge, project manager; Monika Augustsson, consultant. Production Company Bacon, Oslo Johan Stahl, director; Magne Lyngner, exec producer; Rebekka Rognoy, producer; Ida Nilsen, production manager; Maria Simonsen, casting; Katinka Lotherington, 1st AD; Benjamin Loeb, DP; Are Sjaastad, production designer. Editorial Patrick Larsgaard, editor; Kaja Fiksdal, postproduction producer. VFX Ola Jacob Nestande Sound Design Andreas Waag, Benjamin Nerheim Color Grade Julian Alary, colorist.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More