Register

    The Best Work You May Never See: Director Gustav Johansson Forms “Family Bond” With Volvo

    By SHOOTUpdated:No Comments2377 Views

    Gustav Johansson, founder of new-land, a production house with bases of operation in Stockholm, Copenhagen and London, directed this “Family Bond” spot for Volvo based on an idea he presented directly to the auto manufacturer.

    Starring a five-year-old boy and his mom, the spot is driven by the perspective of the lad as he witnesses and interprets the joys and hectic nature of everyday life in his family. This leads him–and us–to see the value of each moment, the time spent between parents and kids. The youngster’s revelation underscores Volvo’s policy to offer paid parental leave to all its workers so they can make the most of time with their loved ones, particularly their children.

    For the spot a “360-degree” set was created where the boy could go anywhere and the crew could follow.

     

    Credits

    Client Volvo Andreas Malm, global chief creative officer; Nicolas Peyrau, creative director. Production new-land Gustav Johansson, director; Erik Torell, Sophie Tamm Christensen, exec producers; Moa Looft, producer; Charlotte Hurtig, line producer; Niklas Johansson, FSF, DP; Johanna Borggren, stylist; Rebecca Nilsson, hair & makeup; Simon Wallin, set design. Casting 3rd Space Management Helin Honung. Editorial Cabin Emma Backman, editor. Color Grade WGT Joakim Rissveds, colorist. Audio Apear Edvard Saare, sound. Music Hannes–”When The City Sleeps,” instrumental, Universal Online Studio Fyr, Petter Lindholm Film Lab Focus Film

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Gustav Johanssonnew-land



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

    Read More

    MySHOOT Profiles


    Add A Comment