Every day most people check the weather without giving it any additional thought. But for children fleeing from conflict, the daily weather can be devastating.
This is why the new winter campaign for Save the Children Norway flips the use of common weather apps. While the apps usually factor in elements like humidity and chill factor to estimate what the temperature will feel like, several other physical and psychological aspects–which are reported in these sobering weather reports–contribute to how much more brutally cold these days feel like for fleeing children.
The films–including this one which takes us to Afghanistan–are patiently paced by director Emilie Norenberg via production company Bacon and made with Oslo agency Anorak.
Credits
Client Save the Children Norway Agency Anorak, Oslo, Norway Stein Simonsen, Sebastian Pandonis, Hauk Brochmann, Frederik Feiler, creatives; Louise M. Pederson, design. Production Company Bacon Emilie Norenberg, director; Magne Lyngner, exec producer; Øystein Dyb, producer; Kristian Engelsen, DP. Production Service Company Tickle Romina Tedoldi, producer; Robert Diment, exec producer. Color Grade Didrik Braathen, colorist. VFX Ola J. Nestande, VFX. Conform Emanuel Kambo. Online Markus Tangre.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
