Marking the 150th anniversary of the Family Action charity, this campaign from agency And Rising aims to get Brits talking about family pressures such as mental health, financial troubles, and parenting struggles–which manifest themselves as animated monsters in a centerpiece 90-second lie-action/animation film directed by Duncan Christie of Great Guns.
These shadowy, animated beings observe silently as families struggles with isolating issues such as post-natal depression, poverty, alcoholism, and communication breakdown.
Christie and cinematographer Nanu Segal (Bohemian Rhapsody) worked in close collaboration with BlindPig, the animation arm of Absolute Post, to create a seamless combination of live-action and animation elements.
“Family Monsters” is playing online and in Picturehouse Cinemas across the U.K.
Client Family Action Agency And Rising Julie Herskin, Scarlett Montanaro, creatives; Will Thacker, executive creative director; Anna Carpen, creative partner; James Faupel, producer; Jack Carrington, strategy director; Samuel Guillotel, Sam Barcham, Matt Longley, design. Production Great Guns Duncan Christie, director; Laura Gregory, exec producer; Tim Francis, producer; Nanu Segal, DP; Hannah Boulter, art director; Joseph Crone, wardrobe. Editorial Stitch Max Windows, editor. Visual Effects/Animation BlindPig @ Absolute Post, London Belinda Grew, post producer; Ric Comline, postproduction creative director, compositor; Dominica Harrison, Niall High, Christine Peters, creature design and animation; Elliott Platt, 2D; Matt Turner, colorist. (Toolbox: pen & paper, Photoshop, TV Paint, After Effects, Cinema 4D, DaVinci Resolve) Music Johnny Parry Sound Design Factory Studios Jon Clarke, sound designer
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More