Christian Schilling served as writer/director as part of a team of students from Filmakademie Baden-Württemberg in the making of this school diploma film, a comedy spec spot for the Mercedes-Benz Vito van.
Titled “Pudding,” the piece introduces to a world of jiggling pudding which eventually gets loaded into a Vito mid-sized van. As the drive gets underway, the jiggling is evident–until the driver activates the vehicle’s Airmatic air suspension. Suddenly the jiggling comes to a halt.
The interior shots at a pudding dessert shop took place in the studios of the Film Academy over two shoot days. The exterior shots were realized within one day in Landshut/Germany. This film was made possible by the support of Mercedes-Benz Vans, which has been a champion of the creative concept from the very beginning.
Credits
Production/Creative Christian Schilling, director/writer; Christian Arnold, producer; Tim Weskamp, DP; Pit P. Klemm, production design; Laura Schaffler, costume design; Desiree Schober, hair/makeup; Sabina Stockler, production assistant. Editorial Ernst Lattik, editor. Music Wolfsrudel Music Alexander Wolf David, composer. Sound Design hyve.audio Robin Harff, Floyd Forstenau, sound designers. Color Grading acht.studio Maximilian Baule, colorist. Cast Kevin James, Rebecca Cooper.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
