Artist, filmmaker, and animator blackpowerbarbie recently directed and stars in a vibrant new ad campaign, “You Gotta See What We See,” for Destination Toronto via production company Fela and advertising agency Bensimon Byrne. In a love letter to her hometown, blackpowerbarbie provides an inside look at Toronto’s thriving art scene through the personal lens of her friends, community, and local hangs.
“The art scene in Toronto has played an important role in shaping the artist that I am today and it was important for me to share how I feel about my hometown and the many diverse perspectives it represents,” said blackpowerbarbie. “Working with Destination Toronto was a great experience, they gave me the creative latitude to make this commercial a very authentic representation of why Toronto is such a special place.”
She invited local Toronto artists Lauren Pirie and Smolik to be featured alongside her in this spot, with both providing their perspectives on the unique cultural relevance of the Toronto art scene. The live-action commercial features animated flourishes, with each artist’s work featured alongside the segments they’re featured in; blackpowerbarbie’s candy-colored characters and vision, Smolik’s graffiti-inspired street art, and Pirie’s surreal painterly canvases.
The campaign delivers an authentic window into the lively Toronto downtown scene, from the coffee shops to the galleries, studios, block parties, and backyard dinners of this group of friends.
CreditsClient Destination Toronto Agency Bensimon Byrne Lorne Covant, creative director; Ana Segurajauregui, associate creative director; Nina Hang, art director; Megan Radisa, copywriter; Katie Link, producer. Production Company Fela blackpowerbarbie, director; blackpowerbarbie, Kelly Schiesswohl, animation; Taj Critchlow, Fuliane Petikyan, Director X, exec producers; Dean Rosen, COO; Amir Karimi, head of production; Travis Richel, producer; Mikayla Fasullo, integrated producer; Olivia Swayze, operations manager; Simon Mohos, production coordinator; Matt Moreland, 1st AD; Steven Tsinokas, DP. Editorial Married To Giants Steven Tsikokas, editor. Color ArtJail Kevin Wu, colorist. VFX Steven Meyers, VFX Sound Design/Mixing/Score Gavin Whelehan
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More