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    The Best Work You May Never See: Director Bevilacqua becomes “Ceiling Crasher” for Ad Council/American Heart Association

    By SHOOTUpdated:No Comments2426 Views

    Christian Bevilacqua of Anonymous Content directed this spot which shows how women have progressed over the years, breaking through one figurative glass ceiling after another–from a nurse who literally breaks through a ceiling to arrive in another era as a factory worker akin to Rosie the Riveter who in turn breaks through the ceiling to emerge as political/social activist at a press conference. And one more ceiling breakthrough brings us to a woman of today in a corporate executive suite.

    The corporate exec then explains that today women can do anything men can do. She then collapses to the floor as we are informed that this equality also refers to a so-called man’s affliction–heart disease. In fact, one in three women die of heart disease, a rate that’s higher than that of men.

    Part of a campaign from Deutsch NY, the spot then directs viewers GoRedForWomen.org where they can sign up to be members, learn about heart disease, their risk for developing it, and find tools for living healthier, longer lives.
     

    Credits

    Client Ad Council/American Heart Association Agency Deutsch New York Kerry Keenan, chief creative officer; Matt McKay, executive creative director; Sean Lee, associate creative director/copywriter; Luke Hughett, associate creative director/art director; Joe Calabrese, director of integrated production; Andrea Curtin, executive producer; Clara Kim, project manager; Pam Buchwald, sr. strategist. Production Anonymous Content Christian Bevilacqua, director. Editorial Al Sinclair, editor. VFX MPC New York John Skeffington, sr. producer; Alex Lovejoy, VFX supervisor/creative director; Marcus Wood, VFX supervisor/2D lead; Adrian Seery, colorist. Audio Sonic Union, Steve Rosen, mixer.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:Anonymous ContentDeutsch New York



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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