Christian Bevilacqua of Anonymous Content directed this spot which shows how women have progressed over the years, breaking through one figurative glass ceiling after another–from a nurse who literally breaks through a ceiling to arrive in another era as a factory worker akin to Rosie the Riveter who in turn breaks through the ceiling to emerge as political/social activist at a press conference. And one more ceiling breakthrough brings us to a woman of today in a corporate executive suite.

The corporate exec then explains that today women can do anything men can do. She then collapses to the floor as we are informed that this equality also refers to a so-called man’s affliction–heart disease. In fact, one in three women die of heart disease, a rate that’s higher than that of men.

Part of a campaign from Deutsch NY, the spot then directs viewers GoRedForWomen.org where they can sign up to be members, learn about heart disease, their risk for developing it, and find tools for living healthier, longer lives.
 

Credits

Client Ad Council/American Heart Association Agency Deutsch New York Kerry Keenan, chief creative officer; Matt McKay, executive creative director; Sean Lee, associate creative director/copywriter; Luke Hughett, associate creative director/art director; Joe Calabrese, director of integrated production; Andrea Curtin, executive producer; Clara Kim, project manager; Pam Buchwald, sr. strategist. Production Anonymous Content Christian Bevilacqua, director. Editorial Al Sinclair, editor. VFX MPC New York John Skeffington, sr. producer; Alex Lovejoy, VFX supervisor/creative director; Marcus Wood, VFX supervisor/2D lead; Adrian Seery, colorist. Audio Sonic Union, Steve Rosen, mixer.

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