Titled “One Icon Leads to Another,” this commercial for Porsche Latin America out of agency the community celebrates 70 years since Porsche first raced on Mexican soil at the Carrera Panamericana. The film honors the achievements and history of that moment.
Tied to the release of the spot, Porsche also announced a unique model, the 911 Carrera Panamericana Special, which will be auctioned, and the proceeds will go to charity. The new model was built to commemorate the 356 S Cabriolet that participated in the Carrera Panamericana for the first time in 1952. The Carrera Panamericana was one of the most challenging races in the ‘50s. In 1952, Porsche took two Porsche 356’s to Mexico, a cabriolet, and a coupé, to compete. Despite all the hurdles, literal and figurative, Porsche finished the race (only half of those registered did so), marking a milestone in its history and in the brand’s relationship with the region. But there are very few records of this moment in history beyond a handful of photos and the memories of race mechanic Herbert Linge. “One Icon Leads to Another” recreates the story based on Linge’s recollections, illustrating the missing scenes by uniting each of the old photos with a collage-based animation technique. Handling direction and animation was Ariel Costa via production house Final Frontier.
