Director Andreas Nilsson of Biscuit Filmworks and agency Anomaly London team to take us aboard the LNER East Coast London railway. This hero :60 TV spot depicts a series of unexpected characters all flung together on a homeward bound train ride. At the same time both eclectic and relatable, the campaign celebrates the broad tapestry of modern British train travel.
Craig Ainsley, creative director, Anomaly, said “There’s something about getting the train home. And there’s something about the wonderful people and places of the East Coast. Our new film aims to capture the feeling of being tucked away in a lovely LNER train carriage whilst being whisked homeward across the glorious East Coast landscape.”
CreditsClient LNER Agency Anomaly London Oli Beale, executive creative director; Craig Ainsley, creative director; Conrad Swanston, Alex Bingham, creatives; Alen Grebovic, TV producer; Soraya Phipps, assistant TV producer. Production Biscuit Filmworks Andreas Nilsson, director, Kwok Yau, producer. Editorial Cut + Run Ben Campbell, editor; Jo Lewandowska, assistant editor. VFX/Post The Mill Jonathan Wesley, VFX lead; James Beck, postproduction producer. Sound Grand Central Recording Studios Munzie Thind, audio engineer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More