Director Andreas Nilsson of Biscuit Filmworks and agency Anomaly London team to take us aboard the LNER East Coast London railway. This hero :60 TV spot depicts a series of unexpected characters all flung together on a homeward bound train ride. At the same time both eclectic and relatable, the campaign celebrates the broad tapestry of modern British train travel.
Craig Ainsley, creative director, Anomaly, said “There’s something about getting the train home. And there’s something about the wonderful people and places of the East Coast. Our new film aims to capture the feeling of being tucked away in a lovely LNER train carriage whilst being whisked homeward across the glorious East Coast landscape.”
Credits
Client LNER Agency Anomaly London Oli Beale, executive creative director; Craig Ainsley, creative director; Conrad Swanston, Alex Bingham, creatives; Alen Grebovic, TV producer; Soraya Phipps, assistant TV producer. Production Biscuit Filmworks Andreas Nilsson, director, Kwok Yau, producer. Editorial Cut + Run Ben Campbell, editor; Jo Lewandowska, assistant editor. VFX/Post The Mill Jonathan Wesley, VFX lead; James Beck, postproduction producer. Sound Grand Central Recording Studios Munzie Thind, audio engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
