Director Andreas Nilsson of Biscuit Filmworks and agency Anomaly London team to take us aboard the LNER East Coast London railway. This hero :60 TV spot depicts a series of unexpected characters all flung together on a homeward bound train ride. At the same time both eclectic and relatable, the campaign celebrates the broad tapestry of modern British train travel.
Craig Ainsley, creative director, Anomaly, said “There’s something about getting the train home. And there’s something about the wonderful people and places of the East Coast. Our new film aims to capture the feeling of being tucked away in a lovely LNER train carriage whilst being whisked homeward across the glorious East Coast landscape.”
CreditsClient LNER Agency Anomaly London Oli Beale, executive creative director; Craig Ainsley, creative director; Conrad Swanston, Alex Bingham, creatives; Alen Grebovic, TV producer; Soraya Phipps, assistant TV producer. Production Biscuit Filmworks Andreas Nilsson, director, Kwok Yau, producer. Editorial Cut + Run Ben Campbell, editor; Jo Lewandowska, assistant editor. VFX/Post The Mill Jonathan Wesley, VFX lead; James Beck, postproduction producer. Sound Grand Central Recording Studios Munzie Thind, audio engineer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More