Director Andreas Nilsson of Biscuit Filmworks and agency Anomaly London team to take us aboard the LNER East Coast London railway. This hero :60 TV spot depicts a series of unexpected characters all flung together on a homeward bound train ride. At the same time both eclectic and relatable, the campaign celebrates the broad tapestry of modern British train travel.
Craig Ainsley, creative director, Anomaly, said “There’s something about getting the train home. And there’s something about the wonderful people and places of the East Coast. Our new film aims to capture the feeling of being tucked away in a lovely LNER train carriage whilst being whisked homeward across the glorious East Coast landscape.”
Credits
Client LNER Agency Anomaly London Oli Beale, executive creative director; Craig Ainsley, creative director; Conrad Swanston, Alex Bingham, creatives; Alen Grebovic, TV producer; Soraya Phipps, assistant TV producer. Production Biscuit Filmworks Andreas Nilsson, director, Kwok Yau, producer. Editorial Cut + Run Ben Campbell, editor; Jo Lewandowska, assistant editor. VFX/Post The Mill Jonathan Wesley, VFX lead; James Beck, postproduction producer. Sound Grand Central Recording Studios Munzie Thind, audio engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
