Lena Beug–who’s repped in the U.S. and U.K. by Moxie Pictures–directed this campaign produced by Red Rage Films, Dublin, for the Irish market out of agency McCann, Dublin. In the spot “Cafe,” a man is confused as he tries to order a dish–but to no avail. Turns out he’s not properly hydrated, which means his brain’s not at 100 percent. The waitress then figures out what he wants to order by deftly repositioning his menu.
Credits
Production Company: Red Rage Films, Dublin Lena Beug, director (handled stateside and in UK by Moxie Pictures); Gary Moore, exec producer/line producer; Kip Bogdahn, DP. Editorial: Windmill Lane, Dublin Tony Kearns, editor
Screenwork Type:Best Work
Video Tags:Moxie Pictures
Top Spot of the Week: Dacia, Publicis Conseil, Director Rune Milton Create World of Sand To Celebrate Dakar Rally
Carmaker Dacia, owned by Renault, is taking part in the legendary Dakar Rally, a grueling long distance race where drivers take on the Saudi Arabian desert.
To mark Dacia’s first-ever participation in the Dakar Rally, Publicis Conseil created this film which presents a world of sand that is as spectacular as it is challenging for drivers and their vehicles. Rune Milton directed this visceral, hyper-realistic piece via production house Wanda.
As a bonus, the drivers of the official Dacia team, The Dacia Sandriders, make an appearance: Nasser Al-Attiyah, Sébastien Loeb and Cristina Gutièrrez. The work has been released in Europe on television and digital.
Read MoreMySHOOT Profiles
Add A Comment