Horror film cliches abound in this PSA as we see a naive girl make all the wrong decisions associated with a victim on the path to certain death. She hears a foreboding noise and heads straight for it, with malfunctioning flashlight in hand. She tries to get away in a car that won’t start. But her senseless death isn’t so senseless as organ donation means her passing isn’t for naught. Being an organ/tissue donor can make all the difference in the world to needy recipients and their families.
Steve Rogers directed this horror movie spoof, "Deja vu 2," for DDB Paris and its client, French Agence de la biomรฉdecine. The goal is to get young people to see the merits of organ and tissue donation.
Credits
Client French Agence de la biomรฉdecine Agency DDB Paris Alexander Kalchev, creative director; Patrice Dumas, copywriter; Corinne Persch, TV producer; Jean-Luc Bravi, Sรฉbastien Genty, Isaure Goetz, Julianne Sanson Ribaut, agency leads. Production La Pac Steve Rogers, director; Nicolas Karakatsanis, DP.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
