DDB New York conceived of this stop-motion animation video for the Wildlife Conservation Film Festival (WCFF), which has its upcoming centerpiece event, the film fest, running from Oct. 17-23 at the Marjorie S. Deane Little Theater in NYC.
Titled Dream, the short captures the plight of four animals suffering at the hands of humans. Set to a newly recorded version of the classic song “I Dreamed a Dream,” the emotional portrayal begins with animals in their natural habitats singing when their life was good. As the song shifts in tone, the animals continue to sing as their lives are threatened by man-made threats to their lives and environment. DDB worked with the animation production company Zombie Studio and music and sound partner Mophonics to bring this song to life.
The song features guest vocalists Natalie Bergman (as the rhino), Ryan Merchant (whale), Kenan O’Meara (pelican) and Tal Altman (seal).
WCFF is an organization that creates public awareness programs that inform, engage, and inspire audiences about the need for, and importance of global biodiversity protection. The pro-bono video for the organization will run online (WCFF.org), on WCFF social platforms (Facebook, Instagram, Twitter, YouTube, Vimeo), and at WCFF events before, during, and after the October festival, as well as through PR efforts.
Credits
Client Wildlife Conservation Film Festival (WCFF) Agency DDB New York Icaro Doria, chief creative officer; Thiago Carvalho, creative director; Bruno Oppido, head of art/creative director; Guilherme Racz, associate creative director/art director; Lucas Casao, associate creative director/copywriter; Ed Zazzera, head of production; Amanda Van Caneghem, sr. producer; Linda Bres, music/talent manager. Animation Zombie Studio, Sao Paulo, Brazil Natalia Gouvea, EP; Paulo Garcia, EP/story supervisor/prodn designer; Bruno Monteiro, supervising animator; Guilherme Oller, story supervisor; Saul Fonseca, Thiago Hoisel, lead concept & storyboarding; Mauricio Sampaio, Steferson Rocha, lead modeling team; Gustavo Soares, Guzz Soares, Marcel Fukuwara, Otavio Liborio, modeling team; Alex Angelis, Bruno Carias, Dreek Henriques, Diego de Paula, Jonathan Edward, Jorge Zagatto, Mallo Ryker, Marcelo Zanin, Michel Denis, Paulo Lombardi, Rafael Polanczyk, Raphael Sousa, animation; Heber Conde, effects lead; Claudio Jr., Gabriel D’orazio, Mauricio Alvarenga, Paulo Sampaio, Yohannda Geb, shading, lighting & rendering; Amanda Andrade, Arhur Mask, Paulo Tornio, Thiago Almeida, Walfrido Monteiro, concept art & storyboarding. Directed by Zombie Studio. (Toolbox: Maya, 3D Max, Photoshop, Corona, ZBrush, Phoenix, V-Ray, Deadline). Music “I Dreamed A Dream” by Alain Boublil, Claude-Michel Schonberg, Jean-Marc Natel and Herbert Kretzmer. Music & Sound Mophonics, Culver City, Calif. Roberto Murguia, music arranger/performer; Casey Gibson, additional production/mixing; Jeffrey J. Byron, sound designer; Stephan Altman, creative director; Amanda Fink, sr. producer; Kristoffer Roggemann, creative producer. Audio Post Mophonics, Culver City, Calif. Michael Haziza, mixer; Casey Gibson, additional production/mixing.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
