Director Suthon Petchsuwan of TWC Films, Los Angeles, teamed with London agency 18 Feet & Rising on an inventive spot launching wood care brand Cuprinol’s new integrated advertising campaign “Cheer It Up!” “Whimpering Garden” is about an unhappy garden shed that gets cheered up with a can of Cuprinol Garden Shades. The shed takes to Cuprinol like a baby to its bottle.
Production Company: TWC (Thomas Winter Cooke) Suthon Petchsuwan, director; Hugh Bacher, exec producer; Pirachat Puttiyasaengpakdee, DP.
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
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