Director Suthon Petchsuwan of TWC Films, Los Angeles, teamed with London agency 18 Feet & Rising on an inventive spot launching wood care brand Cuprinol’s new integrated advertising campaign “Cheer It Up!” “Whimpering Garden” is about an unhappy garden shed that gets cheered up with a can of Cuprinol Garden Shades. The shed takes to Cuprinol like a baby to its bottle.
Production Company: TWC (Thomas Winter Cooke) Suthon Petchsuwan, director; Hugh Bacher, exec producer; Pirachat Puttiyasaengpakdee, DP.
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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