This spot depicts people floundering underwater. They are sinking fast, reflecting how many are drowning in debt. A hand reaches down into the water to clasp another hand representing those in distress. Words appear on screen which read, “without making a profit or false promises, we’ve helped over 2 million people since 1966…We’ll help you get out from under.”
The helping hand is that of Credit Canada, a not-for-profit credit counseling agency.
Steve Gordon of Untitled Films, Toronto, directed for agency Reason Partners.