After capital investments this year in both on-mountain attractions (new summer rides, winter chairlifts) and off- (new retail area and restaurants), POWDR Corp., owner of Copper Mountain, Frisco, Colo., wanted those improvements known. So from this sprung a campaign, agency TDA_Boulder's first work for the new client touting the fun and recreation available at Copper Mountain.
In this TV :30 titled “I! Miss You,” a video game avatar sheds a tear for his former teen gamer, Brad. The lad now prefers real snowboarding to joy-stick combat, leaving his avatar warrior playmate alone in full lament mode.
The :30 is airing on broadcast TV in Colorado, and on Outside TV and on the Tout network where its reach includes Colorado and some of the Midwest (Chicago to Austin).
Ben Perry of L.A. production house Hobnob directed “I! Miss You.”
Credits
Client Copper Mountain, Frisco, Colo. Agency TDA_Boulder, Boulder, Colo. Jonathan Schoenberg, executive creative director; Alex Rice, Jeremy Seibold, creative directors; Ande Eich, Zach Minard, art directors; Zola Owsley, copywriter; Sarah Sweeney, producer. Production Hobnob, Los Angeles Ben Perry, director; Dennis Di Salvo, Jonathon Ker, exec producers; Chris Crawford, line producer. Animation MakeFX, Kailua Kona, Hawaii Rusty Ippolito, animator; Daniele Auber, concept design. Editorial Cosmo Street, Santa Monica, Calif. John Bradley, editor; Shinya Saito, conform. Color Apache, Santa Monica Steve Rodriguez, colorist. Sound Thunk, Santa Monica Music APM Music, Hollywood. Motion Capture House of Moves, El Segundo, Calif.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
