Stash Capar, who earned inclusion in this year’s SHOOT New Directors Showcase, directed this spec spot for Canadian telecom company Wind Mobile which tugs at the heartstrings as we see the relationship between a father and his daughter evolve over the years.
Capar is with Spy Films, which produced the spec piece. Capar wrote, directed and edited the spot which is titled “Connected.”
Client Wind Mobile (spec spot) Production Spy Films, Toronto Stash Capar, writer/director/editor; Samy Inayeh, DP; Carlo Trulli, Marni Luftstpring, exec producers; Harold Price, producer. Post Alter Ego, Toronto Tricia Hagoriles, colorist; Andrew Thiessen, VFX, Jane Garrah, producer. Audio Sound Closet Kendra Welham, sound design/mixing Performers Christian McKenna, Karen Ellen, Ada Wasiak, Ola Wasiak, Daenerys Beaudrie, Adrian Lo
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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