Animals can bring people closer together as shown in this commercial from Ron Foth Advertising for the Columbus Zoo and Aquarium. In this case, the people coming together are two friends who happen to have Down syndrome and their real-life moms sharing an amazing day at the zoo.
“We are always looking for awesome zoo stories to tell,” said agency president and creative director, Ron Foth, Jr. “One day I saw a photo posted of my friend’s son, Urban, at a dance with a girl named Leah…it was magical! Then when I found out they were really buddies and both loved the Columbus Zoo, we knew their adventure had to be told.”
“What we love is that this isn’t a commercial about Down syndrome, it’s a story about two kids who happen to have Down syndrome having an unforgettable time together,” said Kari Jones, president and CEO of the Down Syndrome Association of Central Ohio.
Foth–who also directed this spot, for which Ron Foth Advertising served as both agency and production company–added, “What’s really cool is when you get a message from a mom whose daughter has Down syndrome. After seeing the commercial she says they’re planning a visit to the Columbus Zoo–and they live in Wisconsin.”
