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    The Best Work You May Never See: Colorado Department of Transportation’s “TV”

    By SHOOTUpdated:No Comments1607 Views

    Why it may be legal to smoke marijuana in Colorado, it is still illegal to be driving a car while high. The Colorado Department of Transportation, ad agency Amelie and director Simon Cole of His deployed humor to hit that point home in a three-spot campaign, which includes “TV.”

    In the PSA we see a guy who’s high–not just on pot but for having, he thinks, successfully secured his flat screen TV set to the wall. He karate chops the air in celebration but is immediately distracted upon the sight of some food in the kitchen. He jumps over to satisfy his case of the munchies only to hear the TV set fall and smash to the floor behind him.

    A message appears on screen which reads, “Installing your TV while high is now legal. Driving to get a new one isn’t. Drive High, Get a DUI.”

    Credits

    Client Colorado Department of Transportation. Agency Amelie. Gordy Hirsch, creative director; Will Patterson, copywriter. Production HSI Simon Cole, director; Maddi Carlton, exec producer; Andrew Shulkind, DP. Editorial Cosmo Street Jeff Grippe, Kevin Anderson, editors; Jamie Perritti, producer.

    Screenwork Type:Best Work



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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