AlmapBBDO created a campaign for CNN Brazil which deploys a polygraph to detect the real, so-called fake news. This first spot in the “Commitment to the truth” campaign centers on the war in Ukraine, set against statements in Russian by president Vladimir Putin such as: “We have no plans to invade Ukraine” and “We do not intend to impose anything on anyone by force.” As viewers hear these declarations, they see the arm of the polygraph skidding back and forth, the lines forming images of news coverage produced by CNN Brazil of Russian assaults on Ukraine. The video concludes: “Not one line beyond the facts.”
Marco “Pernil” Giannelli, chief creative officer of AlmapBBDO, said, “The most talked-about topic in journalism today, by a long shot, is ‘fake news.’ And since every media outlet is addressing the issue, any campaign would have to take a fresh approach. That’s why I was such a fan of using a polygraph to depict real events and to show CNN Brazil’s commitment to the truth.”
Credits
Client CNN Brazil Agency AlmapBBDO, Sao Paulo, Brazil Luiz Sanchez, Marco “Pernil” Giannelli, chief creative officers; Marcelo Nogueira, VP of creatives; Iron Brito, creative director; Rafael Gil, Rodrigo Almeida, creative directors/creatives; Francis Alan, Gustavo Tasseli, creatives. Illustration Estudio Black Madre, Studio Boreal Image Production The Youth Bueno, director; Yuri Maranhao, DP; Carol Cherobim, exec producer; Ulisses Sant’Anna, director of production; Debora Lemes (Derbiz), production coordination. Postproduction/VFX COLOSSAL Diogo Gameiro, post production supervisor; Pierre Lapalu, illustrations; Maria Luisa Machado, editor; Rodrigo Stradiotto, Janaina da Veiga, motion supervision; Arthur Naar, motion; Luciana Lima, post; Karlos Schirmer, Michel Takahashi, composition; Vinicius Lavor, Eduardo Lunkes, Bruno Cornelsen, 3D; Tarciso e Pena, polygraph; Diego Cagnato, polygraph graphic design. Audio Raw Audio; Fernando Forni, Ricardo Pinda, Rogerinho Pereira, music production; Hilton Raw, music director; Enrico Maccio, Philip Braunstein, sound design & mix; Roberio Barbosa, coordinator.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
