A salesman in an automobile showroom is no special sight–that is, unless he’s naked holding only the car dealer invoice strategically placed so as to get past the censors. The message: CLAY car dealerships have nothing to hide.
Credits
Agency: Boathouse Group, Waltham, Mass. John Connors, president; James Overall, creative director; Bob Fitzgerald, copywriter; Margaret McGovern, art director; Kim Daniels, producer. Production Company: Magic Box Films, South Easton, Mass. Gregory Roman, director; Mitchell Rosenwald, executive producer; Seth Dumont, production manager; Patrick Ruth, DP. Postproduction: Brickyard VFX Pete Bullis, Flame artist/colorist Audio: Soundtrack Recording Group Mike Secher, mixer
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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