A salesman in an automobile showroom is no special sight–that is, unless he’s naked holding only the car dealer invoice strategically placed so as to get past the censors. The message: CLAY car dealerships have nothing to hide.
Credits
Agency: Boathouse Group, Waltham, Mass. John Connors, president; James Overall, creative director; Bob Fitzgerald, copywriter; Margaret McGovern, art director; Kim Daniels, producer. Production Company: Magic Box Films, South Easton, Mass. Gregory Roman, director; Mitchell Rosenwald, executive producer; Seth Dumont, production manager; Patrick Ruth, DP. Postproduction: Brickyard VFX Pete Bullis, Flame artist/colorist Audio: Soundtrack Recording Group Mike Secher, mixer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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