Stop motion director PES takes us into a room of the citizenM Hotel in Times Square. Swimming on the bed are two swans who come together with the curves in their long graceful necks to form a heart. All seems blissful until a shark emerges from the blue bedspread and devours the swans.
Supered on screen is the message: “Farewell hotel cliches. Hello affordable luxury.”
Client citizenM Agency KesselsKramer, London & Los Angeles. Frank Anselmo, PES, creative team; Amy Jadine van der Veer, producer. Production PES Film/Reset/Stoopid Buddy Stoodios PES, director; Helder K. Sun, DP; Dillon Markey, animator; Almitra Corey, production designer; Sarah Phelps, exec producer; Janet Dimon, supervising producer; Ethan Marak, Scott Pourroy, producers. Fabrication/Production Studio Stoopid Buddy Stoodios. Sound Design PES.
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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