Stop motion director PES takes us into a room of the citizenM Hotel in Times Square. Swimming on the bed are two swans who come together with the curves in their long graceful necks to form a heart. All seems blissful until a shark emerges from the blue bedspread and devours the swans.
Supered on screen is the message: “Farewell hotel cliches. Hello affordable luxury.”
CreditsClient citizenM Agency KesselsKramer, London & Los Angeles. Frank Anselmo, PES, creative team; Amy Jadine van der Veer, producer. Production PES Film/Reset/Stoopid Buddy Stoodios PES, director; Helder K. Sun, DP; Dillon Markey, animator; Almitra Corey, production designer; Sarah Phelps, exec producer; Janet Dimon, supervising producer; Ethan Marak, Scott Pourroy, producers. Fabrication/Production Studio Stoopid Buddy Stoodios. Sound Design PES.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More