Stop motion director PES takes us into a room of the citizenM Hotel in Times Square. Swimming on the bed are two swans who come together with the curves in their long graceful necks to form a heart. All seems blissful until a shark emerges from the blue bedspread and devours the swans.
Supered on screen is the message: “Farewell hotel cliches. Hello affordable luxury.”
Client citizenM Agency KesselsKramer, London & Los Angeles. Frank Anselmo, PES, creative team; Amy Jadine van der Veer, producer. Production PES Film/Reset/Stoopid Buddy Stoodios PES, director; Helder K. Sun, DP; Dillon Markey, animator; Almitra Corey, production designer; Sarah Phelps, exec producer; Janet Dimon, supervising producer; Ethan Marak, Scott Pourroy, producers. Fabrication/Production Studio Stoopid Buddy Stoodios. Sound Design PES.
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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