This spot is part of a campaign from DDB Canada Toronto that shows Canadians they can achieve premium décor results at an affordable price. With CIL Premium Paint + Primer for just $29, it’s easy to get a premium look without paying a premium price.
To leverage the “small” in small budget, single-monikered director Lewis of production house Suneeva teamed with DDB to create a real looking miniature room and gave it a makeover with CIL Premium applied with mini rollers and brushes, plus a few mini design accents like new pillows and lamps. A little paint can indeed make a big difference.
CreditsClient CIL Premium Paint + Primer Agency DDB Canada, Toronto Cosmo Campbell, chief creative officer; Paul Wallace, executive creative director; David Ross, creative director; Brandon Smith, strategic planning; Liam Johnstone, art director; Frank Macera, sr. copywriter; Lorrie Zwer, sr. producer; Ella Gruber, producer. Production Suneeva, Toronto Lewis, director; Stuart Campbell, DP. Postproduction Rooster Post Production Izzy Ehrlich, editor; Craig Jay, assistant editor. Finishing Fort York Ernie Mordak, online editor; Jason Pererira, online assistant. Audio Boombox Sound Color/Transfer The Vanity Andrew Exworth, colorist.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More