This spot is part of a campaign from DDB Canada Toronto that shows Canadians they can achieve premium décor results at an affordable price. With CIL Premium Paint + Primer for just $29, it’s easy to get a premium look without paying a premium price.
To leverage the “small” in small budget, single-monikered director Lewis of production house Suneeva teamed with DDB to create a real looking miniature room and gave it a makeover with CIL Premium applied with mini rollers and brushes, plus a few mini design accents like new pillows and lamps. A little paint can indeed make a big difference.
Credits
Client CIL Premium Paint + Primer Agency DDB Canada, Toronto Cosmo Campbell, chief creative officer; Paul Wallace, executive creative director; David Ross, creative director; Brandon Smith, strategic planning; Liam Johnstone, art director; Frank Macera, sr. copywriter; Lorrie Zwer, sr. producer; Ella Gruber, producer. Production Suneeva, Toronto Lewis, director; Stuart Campbell, DP. Postproduction Rooster Post Production Izzy Ehrlich, editor; Craig Jay, assistant editor. Finishing Fort York Ernie Mordak, online editor; Jason Pererira, online assistant. Audio Boombox Sound Color/Transfer The Vanity Andrew Exworth, colorist.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
